Guest Braden Parker on Business Minds

We welcome Braden Parker to the podcast!

Braden is the co-founder and CEO of Casca. Based in Vancouver, Casca creates all-day performance footwear that’s made take you through your entire day seamlessly with custom-fit 3D printed insoles made do support each individual from the ground up. Braden and I discuss Casca's journey, the realities of fundraising, important tips on growth, early business challenges and much more.

  • 00:01:37 - Casca and their goal
  • 00:07:38 - The challenges of fundraising for your business and things to consider before you accept money
  • 00:12:45 - The importance of nailing down your messaging
  • 00:16:52 - Fundaments that founders should consider when growing their business.
  • 00:22:37 - The risks of trying to make things perfect
  • 00:25:55 - Every business should drill down why they exist
  • 00:29:00 - Inspirational brands doing interesting things in the DTC space
  • 00:30:55 - Reading recommendations, guilty pleasures, and rest & recharge tips
  • 00:45:20 - What Braden is proud this past year and the future of Casca

Available listening platforms:

Theme Music by Nxble Bluez, listen to his latest project the 'Chapter 0 EP' HERE