Bite-Sized Business Tips: Partnering with Influencers

We asked Marina Girgis, what companies should look for or avoid when looking to partner with the right influencer? ⠀
"Things that are important to look for on content creators' feeds is consistency & engagement. You don’t want to end up working with someone who has a ton of followers but no real conversion. That’s why media kits are important too! You should be able to quickly understand their demographics & engagement/conversion rate from their media kits and make a decision that makes sense for your marketing goals."⠀⠀
Thanks Marina, it is really important to remember that follower count doesn't trump real engagement. To follow Marina's journey, follow @__girgis or visit

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