Bite-Sized Business Tips: Partnering with Influencers

Someone managing their social media on their phone and laptop.
We asked Marina Girgis, what companies should look for or avoid when looking to partner with the right influencer? ⠀
"Things that are important to look for on content creators' feeds is consistency & engagement. You don’t want to end up working with someone who has a ton of followers but no real conversion. That’s why media kits are important too! You should be able to quickly understand their demographics & engagement/conversion rate from their media kits and make a decision that makes sense for your marketing goals."⠀⠀
Thanks Marina, it is really important to remember that follower count doesn't trump real engagement. To follow Marina's journey, follow @__girgis or visit

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